Brilliant feminist store is only charging women 76% of the retail price
Elana Schlenker, a 31-year-old graphic designer, opened 76<100 as a pop-up shop in Pittsburgh with the simple premise that female shoppers would only have to pay 76% of the retail price of items, an allusion to the fact that women in Pennsylvania are paid 76 cents on the dollars of what men earn. The store fittingly had its grand opening on April 14, aka Equal Pay Day. But wait, the store’s feminist actions get even better.