The Debut of the Looky.co Web Video and a Talk with Designer Ales Nesetril
Today we are debuting the Looky.co introduction video. While Looky.co has a simple and organized site that anyone can use, this allows users to quickly see all the innovative features of our online market to help make your experiences even better.
The video was designed by Ales Nesetril (www.alesnesetril.com), who helped create the Looky.co interface.
"My goal was to show overall feel and basic functions of the app I designed," he said, "We did a really nice UI for the Looky app, it’s really clean and that’s how I made a Looky video too. I wanted to show the simplicity."
The video, which Ales used the program “After Effects” to create, took many steps of preparation before he could even get started. "I think the whole process of creating this video took about 2-3 weeks."
He continues, “First of all I need to figure out some screen map or mind map, I mean write down or sketch how all screens will be connected, choose some way I’ll take the visitor throughout all screens. The second step, is [creating] PNG files. You need to make sure you don’t have any mistakes here, because if you have wrong text or wrong padding in some element, you need to go back and export it again.”
And even though the video was done, it is not finished without some enjoyable sounds.
"On this project I got stuck in choosing background music…[the key is to] know what exactly do you want to make and also have a great background music for that."
Once it was done, Ales told me one of the keys to making a great introduction video is keeping it straightforward.
"Just show how it works in a few seconds, show your key features or some specials why your app is the right one."
In the end, he just wanted to make the video like the website, user-friendly, and fun to see.
"My goal was to show overall feel and basic functions of the app I designed. I really like simple animations like fade or move from side to side. It is really simple to do it and it can make static UI really fresh."
And you too can now see the video yourself by clicking the link below!
[You can find more of Ales’s newest work at http://www.dribbble.com/sem7ex or follow him on Twitter at http://www.twitter.com/sem7ex.]